Convincing new customers with company video

As you surf the web, you have probably noticed a phenomenon that is becoming more and more common concerning companies: the video presenting the company.

And that’s no coincidence!

Youtube is indeed the second most used search engine on the Internet just behind Google.

A study has also shown that 80% of Internet users will view a video online against 20% of Internet users who will read the content of a site.

It would be a shame to miss this effective means of hitting your target.

So, whether it’s to present your company, your services or one of your products, video can be very effective.

If you need more arguments to convince you to take action, read this article.

The video, to present your products

90% of users agree that seeing a video on a product is useful in the purchasing decision process.

In other words, almost all Internet users recognize that when buying a new product, a video plays a key role.

It can be a video presentation of a product or a tutorial video, i.e. one that shows how to use the product and its different qualities.

Either way, having a video demonstration of a product can greatly increase your sales.

The video to present your services

99% of the information processed by the brain is visual. Videos on the Internet are therefore very effective for communicating with your prospects and clients.

Indeed, Internet users react more strongly to images than to texts. A good video, even a short one, will have more impact than a well-written presentation text.

Moreover, to present a service or know-how, nothing better than a video.

Imagine, you are an Internet user looking for a professional to intervene in your home.

But there’s a problem: you don’t know anything about it.

You hesitate between different professionals but one of them offers explanatory videos. You will find yourself in front of a video showing you visually the service offered and highlighting a specific know-how.

Wouldn’t you be more reassured and seduced?

You should know that this is the case for the majority of Internet users.

It is not for nothing that video is in the top 3 of the most effective marketing techniques on social networks.

The video to present your company

Last but not least, the video introduces you and your company.

It is the perfect occasion to show your premises, your recently acquired machines, your most impressive creations, the different services you offer or your unique know-how.

It is also a way to introduce yourself as the entrepreneur of your VSE/SME.

This reassures your customers and prospects, and gives a warm image to your company.


Before you start, you still need to think about what you want to say and highlight in your video.

Indeed, an effective video is a short video.

Keep in mind that 45% of Internet users stop watching a video after one minute.

So be concise and efficient. Point out the essentials. Take care of your speech.

Also take care of the background, the decor, the light.

Finally, there’s no need to surround yourself with a team of experts. A good camera and a fixed shot will be enough to make a clean and professional presentation video.